As you start to get used to some of the more essential facets of running a small craft related business, it soon becomes evident that although you thought you knew everything, you really didn't know much at all. Fortunately, there's help. And it isn't me.
Other Vendors
Other Vendors are a great source of wisdom and knowledge. Some have been in business for decades. They can advise you on everything from what shows are the best for making sales, to promoting your business through local means and venues, to adjusting your prices so that you're not losing money.
The other side of this is that some vendors (like any other group of people) think they know what they're talking about but don't. Don't be afraid to ask direct questions about vague statements. If someone that you think doesn't sell much in a typical day tells you about a show they went to where they "made a lot of money", go ahead and ask how much. They may decline to answer, or you may find out that they have a very different standard of "a lot of money" than you do.
The Internet
You can find videos, articles and blogs on just about anything. Information on pricing products, running a small business, making things and more is literally at the tips of your fingers these days. The internet can also be a great place to find cheaper materials (I know everyone wants to buy and support local, but does that seriously include your local Michael's?) as well as discovering new venues to attend or show and sell your products. Youtube is full of helpful videos, etsy was created specifically to facilitate crafters and artisans, kijiji and ebay and others are available to show your goods, make sales and help you find shows.
Always make sure to read the fine print when playing online. Make sure you are aware of what additional costs you may be incurring by utilising online resources and plan for them. Paypal, etsy and ebay typically charge commissions for their services, so make sure you take that into account when calculating your prices. Make sure you won't lose all of your profit through shipping.
Your Family
My wife is my best critic: she's not quite as picky as I am, but she's far nicer in her criticisms.
You can't always count on making something that your spouse, child or parent is going to want for themselves, and that's OK, you're not out to make everything for them. However, if no one in your family can appreciate what you're making, it might mean your stuff isn't quite as nice as you thought it was. Of course, maybe it is. Listen to family and friends who are able to appreciate things that don't necessarily conform to their individual tastes. I've sold many things that my wife has commented, "It's nice, but I wouldn't want it in my house". My kids love the toys I make though, and generally that's a good indication that other kids will like them too, and parents will want to buy them.
Ultimately you will find yourself getting a lot of feedback, being inundated with new ideas and conflicted about where to buy your materials and sell your stuff. Don't get frustrated, just stop and think for a bit. Maybe get out of the house and go for a walk to think things through or sit down and talk it out with someone. Everyone will be saturating you with information, but its up to you as to what you listen to and what you ignore, what you do now and what you save for later. Mistakes will come, but...well, let's save that for another post shall we...
For now, go make and have fun!
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